10 Terrific Tips for Better Social Media Engagement
One of the best things about online marketing is the advent of social media. Social media lets you promote your content, expand awareness of your brand, and engage easily with your customers and potential customers.
BUT - you can't just send blind updates without doing just a bit more to ensure that your audience wants to engage with you. Getting your audience to respond to your calls to action is all about engagement.
After all, social media is supposed to be social, right?
Here are 10 terrific tips to help you improve your social media engagement!
1. Update Your About Pages & Social Media Profiles
First things first – start updating your “About” pages on your websites, and all your social media profiles. You want there to be no mistake about who you are and what your brand stands for.
Additionally, every change you make is a chance to cross-promote on other social media. Your About pages, Contact pages and social media profiles are great places to cross promote.
2. Provide a Blurb of What's To Come
When you share any content, whether yours or someone else's, always provide a little blurb to help pique interest and make your audience curious.
For instance, if you're sharing a "Top 10 Tips" article, you might say something like "Pay special attention to tip number 2" in your promotions. This will make your audience want to click through to read the blog post or article.
You might also say something like "What's your favorite tip? Come back and share here in the comments."
3. Use Multiple Types & Forms of Content
Don't just share one type or form of content. There are sooooo many types of content to choose from, including images, text, eBooks, articles, blog posts, infographics, memes, videos and so forth.
You can also present both "evergreen" content - content that will remain current for a long period - and "newsworthy" or "timely" content.
Keep your audience interested!
4. Never Forget Your Call-To-Action (CTA)
When you share ANYTHING on social media, always remember to put a "call-to-action," or CTA. Additionally - you want to VARY the CTA so your audience doesn't become blind to it over time!
For instance, sometimes you might say, "share this with your friends." Another time you might say "comment if you disagree, like if you agree." Or, you might say "buy now" as your CTA.
Whatever your CTA, don't overwhelm your audience with too many choices. It's best practice to provide ONE CTA, and make it different than the last one you used.
5. Show Off Your Personality!
Consumers want to feel that they're engaging with real people. Since YOU are a real person that should be easy! But, we often get so tied up with automation (which is wonderful and useful) that we forget to engage with people.
If you outsource to anyone who is handling your social media, make sure they don't act like robots. Let them show their personality, too. Keep your business's mission statement handy not only for yourself but for those who represent your brand.
As long as you stay on message, it's okay to let your personality show through.
Consumers want to feel that they're engaging with real people. Make sure to let your personality shine through!
6. Use Your Metrics To Improve Your Efforts
What posts, updates, and sorts of shares are your audience currently interacting with the most?
By knowing what your social media numbers - or metrics - say, you can use that information to increase your efforts in a smart way so that you avoid doing what isn't working, and do more of what is working. Not every audience will respond well to every type of content that you share. But it's impossible to know without looking at the analytics.
When is your audience online? What types of content do they like, share, respond to the most? Never rely on guesses - rely on the facts and figures that you can obtain.
7. Use Apps & Technology to Improve Your Connections
There are lots and lots of apps that you can use to schedule, study, and interact with your audience. Did you know that there are custom apps that you can use for Facebook that will help you run contests, encourage email sign ups, add a storefront and more?
There are apps that can do so much, the best thing for you to do is ask your colleagues what they use, or simply do a Google search.
8. Keep The Conversation Moving
You run the risk of seeming too "robotic" if you're only posting social media content Monday through Friday during business hours. While those times may be convenient for you, they may not be the times when most of your audience is online and ready to engage.
Check your metrics, or run some basic experiments to find out when the best times are FOR YOUR AUDIENCE (remember - it's about THEM, not you!), and then make sure most of your engagement is scheduled for those times.
It's also great to post from different locations; it shows that you're a busy person who nevertheless cares about your audience!
9. Add The Right Metadata to Your Websites & Pages
Metadata is information that essentially summarizes data on your site, like the title, description, author, date and other things such as identifying images and more. The important thing to remember is which metadata is important to include on your website so that when you share a link on social media the right information is presented in an attractive way. This will make your audience want to click through.
a. Titles – This is the keyword rich title of your article or blog post. On Facebook, it will show up in bold above the link.
b. Description – This shows up under the link and is usually the first few words of your article or blog post that are NOT header text.
c. Image – You can use the code of your page to specify the images that are allowed to show up in the thumbnail.
d. Canonical URL – Within the code of the site you can ensure that everyone goes to the same home page when clicking through to your site.
It's important to consider these factors when creating your webpages and blogs so that when you or others share articles or blog posts they find interesting on their social media sites, it looks good and gets the right message across.
10. Ask Your Fans What They Want
Finally, never forget to ask your current fans, connections, and followers what they want from you.
You can send out a surveys or ask quick questions to find out what your connections what. The more you give them what they want, the more they're likely to engage with you in social media!
Now It's YOUR Turn!
Use social media to communicate the story of your brand. As you use these ten tips to engage your audience in social media, remember what your business core values are, what the benefits of your products and services are to your clients, and your point of being on social media.
Have a question or a comment on this post? Drop us a 'Comment' below!
Disclosure of Material Connection: I have not received any compensation for writing this post. I have no material connection to the brands, products, or services that I have mentioned. I am disclosing this in accordance with the Federal Trade Commission’s16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”