Using social media to market your products and services is an excellent way to get more business – BUT, you need to make sure you OPTIMIZE your social media content.
The idea is to give your audience useful and valuable content to consume that teaches, informs and excites them enough to want to answer your call to action.
Here are nine tips to help you get the most out of your optimization efforts!
Post on Days and Times Your Visitors Read and Interact Most
Use analytics to determine when your audience is most likely to read and interact with your content. Then, try to focus most of your promotions during those times.
Post More Than Once
Don’t post the information just once. Each social network has different personalities, but for the most part, you should post anything you’re promoting more than once. How you spread it out depends on the network and how your audience engages on that network.
Post in Formats Your Audience Prefer
If your audience prefers blog posts in text to video, then you should give them what they want. You can use your analytics inside the platform to find out. You can run tests with the same content in different forms to see what people like most. You can also poll your audience.
Make Sharing Your Content Simple with Share Buttons
You want your audience to share your blog post content to their social media accounts too. Therefore, offer many options and choices of social media share buttons for them to choose from.
Optimizing social media posts ensures that you get lots of traffic and conversions from your social media marketing efforts!
Lead Your Audience to Your Blog or Website
It’s okay to share other people’s content if it’s relevant. However, when you share your own content, ensure that it originates on your own blog, then share it on the social network with an appropriate blurb. That way you bring traffic to your site and boost conversions.
Optimize Your Headlines
The first thing your audience sees aside from images is the headline of your post. Work on optimizing the headline by ensuring you use the right keywords that tell the audience what’s inside without trickery.
A fantastic resource for creating great headlines is the Co-Schedule Headline Analyzer. This is a FREE tool that will “score” your headlines and give you detailed tips on how to improve them!
Make Your Profiles Better
Your profiles on social media are static and will help you tremendously with reaching your audience. Create profiles with the idea that your audience will read them and focus the information on what they want and need to know.
Use the Right Images
The image you use gets attention. Make sure it’s the right size for the social networks you want to share it on. You may have to use different sizes for each network, but you’ll be glad you made the extra effort. Watermark your images to help people find you if your post gets separated from your image.
A fantastic resource for checking out the correct image sizes for your social media posts is the “Always Up-to-Date Guide to Social Media Image Sizes” guide by SproutSocial!
Use Creative and Compelling Hashtags
One way to ensure that you can find posts later is to use hashtags. It is also a good way to add additional information about the topic for those who are choosing what to consume.
Social Media Examiner has a great article on this topic – How to Use Hashtags in Your Social Media Marketing.
Now It’s Your Turn To Optimize!
Optimizing social media posts will ensure that you get a lot of traffic and conversions from your social media marketing efforts.
Plus, taking the time to work on optimization will better engage and thrill your audience as your offerings appear more valuable!
Have a question or a comment on this post? Drop us a ‘Comment’ below!
Disclosure of Material Connection: I have not received any compensation for writing this post. I have no material connection to the brands, products, or services that I have mentioned. I am disclosing this in accordance with the Federal Trade Commission’s16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”