The Importance of Video Marketing - 8 Reasons To Start NOW!
What? You want me to make a video? NO WAY!
YES WAY! Absolutely, positively YES!
Today, video is no longer something serious direct sales marketers can ignore.
Video is a very powerful form of marketing that you simply MUST do if you want to be a mover and shaker in direct sales. It doesn't matter what your niche or product is, video is now a very powerful form of marketing that YOUR direct sales business simply cannot afford to do without.
If it sounds a little intimidating, DON’T WORRY, it doesn't have to be! There are lots of applications and tools out there that can help you create and market winning videos for any niche. And you may even be reading this post with the best video tool of all – your smartphone!
Why Video Marketing Is Important
Consider these stats from YouTube:
- YouTube has over a BILLION users – that’s almost one-third of all the people on the Internet
- Every single day people watch hundreds of millions of hours on YouTube and generate BILLIONS of views
- YouTube overall, and even YouTube on mobile ALONE, reaches more 18-34 and 18 – 49 year-olds than any cable network in the U.S.
And.. YouTube is no longer the only video marketing player in town!
With the advent of Facebook Live, Periscope, Snapchat, and Instagram Stories, the sky is truly the limit on what you can do and who you can reach with video!
The fact is, what you can do with video is unmatched by any other type of content!
Need more convincing? Alrighty then! Check out The 10 Biggest YouTube Trends & Digital Video Stats From Robert Kyncl's CES 2016 Speech! (The 1st item FLOORED me!)
8 Reasons To Use Video Marketing
1. Video Is Easy To Share
Once you post your videos to social media channels, or even to your own website, other people can easily embed the video on THEIR OWN social media accounts!
This will help spread your message much further and faster than you might think.
2. Your Audience Can Get To Know You Better
Face it… with a video you’re REALLY out there! Your personality will come out much more easily in a video than in any written marketing message.
Your uniqueness will shine through, and that’s what people WANT.
People want to buy products from people they know, like and trust. So – let people get to really know you!
3. You’ll Stand Out From The Crowd
Even though video is HUGELY popular, a lot of people still shy away from using it. (I see you hiding back there!)
Some estimates suggest only 20 percent of businesses are using video in any real way. People get stage fright and are scared to be make the move to video. Which is GREAT news for you - if you jump in first, you’ll really stand out!
You should be watching other direct sales consultants to see what they’re doing, or more importantly what they’re NOT doing or doing poorly (in your opinion, of course). Then, challenge yourself to do it better, do it more, and do it DIFFERENTLY!
4. Improve the Power of Testimonials
We all know how important good testimonials are for your direct sales business!
Well – imagine how much MORE powerful your (formerly) written testimonials could be if your customers create a short video exclaiming how great your product or service is!
People will be able to see the real person behind the testimonial, and it’s going to mean so much more than something written by someone they can’t see and hear. Even with a picture next to the words, it can’t beat the power of video to make the viewers feel as if they know the person and can trust the person.
Video is honestly the BEST social proof that you need to get the word out about YOUR business!
5. Most People Use Mobile Devices Now
The fact is, it’s REALLY hard to read a bunch of text on a small mobile device, no matter how responsive your website or social media page is. BUT – watching a quick video is easy peasy! Push play, and it looks just as good on the small screen as it does on your laptop.
And think about THIS – mobile is currently outselling laptop and desktop devices. It’s something to consider!
Customers are much more likely to hear what you have to say with a video than they are to read a blog post if they use mobile devices!
6. You Don’t Actually Have To Show Your Face
Okay, well, you can if you want to – and I recommend that you do – BUT, you can also create excellent videos without appearing on camera yourself.
How? Recruit family and friends to be your product models! Or, if the products you sell are digital in nature – like training courses – you can use PowerPoint or Keynote slides with a voice-over to get your point across.
Your VOICE – even if your face isn’t on the screen – carries a lot of important factors and information about you and your personality to your audience that they will appreciate.
7. Video Is Going to STAY Popular & Get MORE Popular
The truth is, as popular as it is now, the online video craze is JUST STARTING! As the technology improves and becomes easier, it’s just going to get more popular.
Just like television (and then the internet!) began to outsell newspapers and magazines, video will take over as the main source of communication on the Internet.
I’m not recommending you stop using text, but it IS a wakeup call if you’re not using video yet to market your business.
8. Video Is A Great Way To Tap Into New Audiences
The fact is, you can use the SAME message in a different format to attract new audiences to your information.
The audience you attract will still be your target audience – or ideal customer – and interested in your niche, BUT they’ll be the subset that prefers learning by video rather than by reading textual blog or social media posts.
Everyone has different ways they like to learn, and different channels they like to learn things from. Some people are more visual, some are tactile (learning through doing or touching), and some learn better through sound.
With video, you can actually tap into ALL the ways that people learn best!
So – are you ready to start using video in YOUR direct sales marketing efforts?
YOU KNOW YOU ARE!!
What’s your next step? Check out this great article which gives you 33 – count ‘em, THIRTY-THREE – video ideas that work for any niche!
Disclosure of Material Connection: I have not received any compensation for writing this post. I have no material connection to the brands, products, or services that I have mentioned. I am disclosing this in accordance with the Federal Trade Commission’s16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”