Are you making social media mistakes that are affecting the success of your business?
In today’s world, using social media correctly is vitally important to the success of your small business. Unfortunately, though, many entrepreneurs just like you (and me!) make some serious mistakes that can impact their business in a bad way.
I mean – really, really bad… Remember – what you do on social media can (and probably will) live on forever thanks to Google!
If you want to use social media properly – and since you’re here reading this, I’m assuming you do – avoid making these 10 common social media mistakes in your business.
1. Mixing Personal and Business
Keep personal and business separate as much as you possibly can. Your business social media pages are NOT the place to post about your dinner and your kid’s potty-habits.
Also, avoid politics, religion, and money – unless of course, those are your niches.
2. Arguing with Criticism
If someone leaves a nasty comment on one of your social media accounts, the worst thing you can do is respond with the same attitude.
If it’s spam, delete it. If it’s legitimate criticism, reply with help both in public and personally.
People are watching to see how you deal with it. You can gain new customers by responding positively.
3. Posting the Same Thing to Each Network
Each social media network is different and should be treated as a different platform.
Create different types of blurbs promoting your content for each network, to fit in with that network’s personality and terms of service.
4. Creating an Incomplete Bio
Each network that you’re going to be part of needs a complete bio that uses the same information but presented in a new way.
You want your audience to recognize your brand no matter where they see it, but you don’t want everything to look identical other than your logos and perhaps your profile picture.
5. Posting Too Often
You don’t want to seem like the town crier. Post information that’s important, that has a reason for being, and that has a call to action.
But, avoid posting just for the sake of posting. Post more than once a day, but don’t post every five minutes.
It’s a very thin balance that you’ll have to figure out based on feedback from your audience.
Remember – what you do on social media can (and probably will) live on forever thanks to Google!
6. Not Posting Enough
If you don’t post enough, they might forget about you!
Most social networks control how your information is delivered, and some of the posts you make won’t go out to everyone unless you pay to promote.
7. Not Engaging with Your Followers
You don’t want to appear as if you’re a fake person or a bot. Respond and engage with your followers. When they comment, reply; when they ask a question, answer.
If your social media pages are very busy, you may need to hire help to stay on top of it.
8. Not Targeting Your Followers Carefully
You don’t want just anyone to follow you on social media! Often, we can make the mistake of getting caught up in the “vanity” metrics like the number of followers or likes. But – what’s REALLY important is that you have engagement on your accounts.
Think of social media as a bit like an email list. You create information that is laser targeted toward your ideal audience. This helps you build a network of people who are really interested in you and your products.
9. Not Using Comments and Customer Info
When you read what your audience says on social media, it’s important to consider how you can use that information to improve your products and services.
That information is like having a crystal ball if you pay attention!
10. Failing to Monitor Your Accounts
You can set up alerts on Google to send you an email anytime your company, product or niche is mentioned. This will enable you to ensure that you don’t miss anything important.
The Biggest Social Media Mistake?
The biggest mistake of all is not using social media!
Don’t think you have to be on every single network, though. Pick a couple that you know your audience uses, and focus most of your social media marketing on those networks.
Now It’s Your Turn!
Have you made any of these social media mistakes in your business? How did you correct them? Share with us in the ‘Comments’ section below!
Disclosure of Material Connection: I have not received any compensation for writing this post. I have no material connection to the brands, products, or services that I have mentioned. I am disclosing this in accordance with the Federal Trade Commission’s16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”